Getting endorsements from others gives your support, provides greater visibility, skyrockets your credibility, and helps you build trust more quickly. In this article, you will discover:
- 5 Reasons Why Endorsements Work
- 10 Top Strategies for Tapping the Power of Endorsements
“It really kind of looks like now that John Kerry is on his way to the presidential nomination. The only thing that can sink John Kerry now is an Al Gore endorsement.”
~Jay Leno
5 Reasons Why Endorsements Work
Here are 5 reasons why getting endorsements from others or giving them yourself work …
- When you get endorsed, you feel others’ support and backing. Did you know that more people want you to succeed than fail?
- You are not alone. Most people make the mistake of thinking they have to brand themselves by themselves. That’s highly inefficient.
- You get lifted to a place of higher visibility than you were before. Then, when you shine, more people get touched by your brilliance.
- Your credibility rating skyrockets. When believable sources add their trustworthiness to yours, you seem more reliable and convincing.
- Others trust you and feel safer around you more quickly. People warm up to you more easily when someone else introduces you and vouches for you.
10 Top Strategies for Endorsing
Here are 10 strategies you can use to tap into the power of endorsing …
- Offer to endorse people. I was surprised to find out that great people love to endorse great people. Click on the link below to hear a story about how I got a huge surprise endorsement for my first book – Dream-Making to Billions: http://www.audioacrobat.com/play/WD0lv46x
- Include your name, title, and website (minimum) with your endorsement. Whenever possible, provide your tagline, photo, and product photo, too. Example: http://fununlimitedinc.com/completion.htm
- Give and ask for audio testimonials. I recommend AudioAcrobat (click here for a free trial and click here for 26 ways I make money with Audio Acrobat). Just give out your testimonial line for people to call in. Example: http://www.audioacrobat.com/play/Wssvdb44
- Post on blogs, discussion boards and forums. Try something unique. Share posting with a group. For example, in one situation, 10 different people take turns posting on their assigned day. Mine are the days ending in “0” … the 10th, 20th and 30th of the month. Example: http://guidetohomebasedbusiness.com/blog
- Use refer-a-friend systems. Vic Johnson says that one of the top strategies for growing AsAManThinketh.com into a 6-figure income generating site was when he started giving away another E-Book when a person referred someone to his site. Example: http://refer.referafriend.com/taf/102183/2450/form
- Appreciate often. Email appreciations and grant them permission to quote you in their branding campaign.
- Request that clients complete online surveys after events and services you provide. Click on the link below to check out how I worded my survey to use comments in my marketing. Example: http://www.4grants.net/nichesurvey.htm
- Ask “credible people” to tell you what your niche is. Ask them to tell you what they see as your genius! When I do this, I’m amazed at the great feedback I get. Remember: great people love to endorse great people. And, you’re great! Example: http://www.fununlimitedinc.com/clients.htm
- Add endorsements to your website and email messages within 48 hours. As soon as possible, transfer endorsements you receive directly to places where you brand your name, products and services. Don’t wait.
- Ask for (or give) an endorsement NOW. Don’t wait for the right moment. Ask for the written or aural comment now before you move on. Ask for or give your “permission” to use the quote in marketing.
Endorse away!
Phil Johncock
And now I would like to invite you to click here to watch the short YouTube video “Google Your Name: Top 3 Ways To Show Up” and begin to take control of the brand called “you” on Google.
From Phil Johncock – The Online Mentor